Brochures, Direct Mail & Print Ads
Even with all the digital technology, businesses still need print items for their daily marketing needs. Creative Edge will work with you to determine your points of contact, and what collateral materials are the best solution for your company and industry. For example, almost every company needs an inexpensive brochure that they can give out at trade shows, send out for inquiries, and as a leave behind after an initial meeting. This brochure could be as simple as a letterfold, or direct mail postcard. Most customers will either first check your website, and then call for a brochure or an appointment. Either way, they feel most comfortable when there is some sort of tangible item put in their hands after their initial contact.
The next step may be your appointment, or a follow up to the initial meeting, where this is now a qualified lead. You don't want to give them the same piece, and you don't want to leave without putting some sort of closing documentation in their hands. A presentation folder may be the perfect item for that closing call. Staggered inserts allow you to customize the information for the person or company you are pitching, and the pocket allows you to insert additional items such as a cover letter or a contract. Slits in the pocket can hold a DVD, your introductory brochure, or other complimentary item, and your business card.
Of course, print advertising is not just about collateral. There are magazine ads, newspaper ads, direct mail and a host of other traditional print avenues that can compliment your campaign and may even be the most direct route to reaching your client depending on the demographic. Just as in every other area of advertising, you have to stand out. And the most tangible presence you have are your print items. This is the item that stays in your customers' hands long after the website has been visited, the TV spot seen, or the radio spot listened to. All your branding comes back to the print ads and collateral that customers save to make their call.
Creative Edge has worked directly with printers and understands all the processes, not just full color on gloss stock. We can make you stand out, so that every ad, banner or brochure defines your company, it's image, it's brand and it's message.