She has her Bachelor of Arts in Psychology with a concentration in Business, Marketing and Communications from College of the Holy Cross in Worchester, MA. She has worked with many national agencies including J. Walter Thompson and Deutsch,Inc. as well as Green Advertising and Daniels & Roberts in Florida. She has serviced national clients such as Burger King, TravelPro Luggage, Hilton and LeadAmerica among others. She has extensive experience in Strategic Planning & Execution, Branding and Multi-Channel Positioning.
She is a highly accomplished and savvy marketing director with over 18 years of experience in the corporate and advertising sectors rooted in high profile and Fortune 500 environments. She manages all aspects of marketing operations and drives bottom-line performance and ROI by revitalizing business models, managing multichannel marketing, and maximizing brand awareness. She has a consistent track record identifying and addressing relevant marketplace components to implement successful initiatives. Driven to excel within competitive environments, her proven expertise in branding and metrics analysis increases profit margins and is proficient with marketing research and analytics.