If you haven’t yet heard the term “responsive” when referring to websites, then you soon will.  The mobile internet has been growing for years, but now it's almost a necessity to have a “mobile-friendly” site.  The biggest reasons for having a mobile-friendly site are; 1) the amount of users browsing sites on mobile devices have skyrocketed in the past two years; 2) mobile sites enhance your search engine optimization (SEO) and 3) many users (including low-income) ONLY use their mobile device for internet browsing.

Initially, the only way to create a mobile-friendly website was to create a separate, mobile-specific site and use URLs like m.yoursite.com to access the mobile version.  Unfortunately, this also required business owners to make costly upgrades to their website, and managers had to allocate additional time to update both the desktop and mobile site.  Typically, these mobile websites utilized their own template, the content had to be duplicated, and additional modifications were required to make the website mobile-compatible. All updates had to be made separately to both the desktop AND mobile site! Who has time for that?