If you haven’t yet heard the term “responsive” when referring to websites, then you soon will. The mobile internet has been growing for years, but now it's almost a necessity to have a “mobile-friendly” site. The biggest reasons for having a mobile-friendly site are; 1) the amount of users browsing sites on mobile devices have skyrocketed in the past two years; 2) mobile sites enhance your search engine optimization (SEO) and 3) many users (including low-income) ONLY use their mobile device for internet browsing.
Initially, the only way to create a mobile-friendly website was to create a separate, mobile-specific site and use URLs like m.yoursite.com to access the mobile version. Unfortunately, this also required business owners to make costly upgrades to their website, and managers had to allocate additional time to update both the desktop and mobile site. Typically, these mobile websites utilized their own template, the content had to be duplicated, and additional modifications were required to make the website mobile-compatible. All updates had to be made separately to both the desktop AND mobile site! Who has time for that?
Enter "Responsive Template Technology" to the rescue! Based off new CSS rules, and popularized by Twitter's “bootstrap” framework, making your website mobile-ready has never been more affordable. The most important benefit to having a responsive website is it's ability to have a single content platform. Specifically, it allows the admin to update one website, whether it’s Joomla or HTML, and the template responds (in size and layout) to a smartphone, tablet, or any sized computer screen. Even when liquid layouts were popular, they were restricted from transforming sites in a horizontal layout (desktop computers) to vertical layouts (mobile devices like iPhone and Android.)
With the exception of Flash sites, almost all websites can be converted into a mobile-responsive template. At Creative Edge, we can discuss any and all options available. We can advise you of the best methods to make your website responsive and mobile-friendly. We can determine whether your existing template can be utilized, or, you may realize it’s time for a new look and we can create your new template with mobile responsiveness built-in. Give us a call today, and let us bring your website up to speed!